Friday, February 2, 2018

[my note] AdWords Fundamentals assessment and Campus Seoul mentoring


Heekyung Kim, Google Regional Trainer

애드워즈 기초 인증시험 과정(AdWords Fundamentals assessment)

ROAS (return on ad spend)
ad ranking determinant: highest bid, quality number, ad extension

What to prepare before talking to "mentors"
  • know most important number, who you are (along with market), how specifically the mentors can help
  • tell mentors target market, customer, problem, and solution in 1 minute
  • compelling unique news item (product story, product launch, entering new market)
  • understand context of your industry to optimize best UI/UX
  • ASO (App store optimization)- know market, take advantage of keyword
  • use library service depending on the stage of your product (e.g. try using two libraries)
    • e.g. user flow, external market info, internal data visualization

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