Thursday, October 31, 2013
Issue: the ceiling sign has misled me not to go under the sign but look for an exit sign located on the far left on this photo
Recommendation: include exit numbers in the ceiling sign for passengers' intuitive understanding of direction
Tuesday, October 29, 2013
Issue: still hardware specs ads
(c.f. Samsung's video ad: http://www.samsung.com/africa_pt/?brightcove=2748971527001#latest-home)
Recommendation: advertise how the optical zoom and smartphone combination enhance people's lives
Recommendation: visual categorization of information needs to be implemented
Nexus 7 ad: http://www.youtube.com/watch?v=Vx7HF0RaE10
Friday, October 25, 2013
Positive: clean window and bright lighting for 2nd floor restaurant
Lesson: to attract customers on the 2nd floor, deal with issues that customers care the most (e.g. hygiene, doubts about shaggy business)
Recommendation: put logo in front of company name to increase brand recognition and awareness
Recommendation: standardize pricing (i.e. make the price the same)
Tuesday, October 22, 2013
Issue: though users already downloaded the application, this Google Drive, a cloud-base web application doesn't detect that (c.f. Google+ doesn't detect installed app on users' smartphone, either)
Solution: if installed, simply remove the icon from users' Drive webpage
Lesson: website needs to be able to "customize" or "respond" to users' current system
Usually on weekends, I find myself visiting Korean McDelivery site to order burgers and stuff. The other day I happened to notice time-limitation sales technique widely used by TV home shopping channels has been implemented in McDonald's home-delivery website.
Positive: display remaining time for selected order to psychologically influence users to convert from website visitors to purchasers
Positive: "kind" reminder message to nudge users for purchase
Positive: as a "punishment" failed to click order button, users need to start all over again. What a great incentive system!
Positive: even a utility app which comes with free coffee promotion displays timer-limitation; this system truly works because the system incentivized me to visit the restaurant this morning!
Friday, October 18, 2013
|Fireside Chat- Lessons Learned from Y Combinator & 500 Startups|
|October 16, 2013 7PM~|
|Niket Desai (@niket), Josh Wilson (@makaniaki), Yaron Binur (@ybinur)|
|What to do in startups|
I. Key Takeaway:
1. Move fast, stay hungry and focused
2. Stay with customers from day zero
II. Lesson from Y Combinator
1. What you’re building should be meaningful to users
2. Your product or service needs to make users would be willing to pay for it, download it, or come back periodically
3. Talk to your customers and speed up (bringing your prototype and getting feedback are so much faster than coding)
4. No need to waste time and money on managerial stuff e.g. payroll, tax, etc. (use accelerator program such as Y Combinator)
5. Know why you need an accelerator before asking one
III. Other lessons
1. Get more feedbacks early
2. Utilize usability, user testing, surveys from day zero
3. Always sell yourself (i.e. elevator speech to other people)
IV. Ways to be acquired
1. Visibility: Get yourself known (e.g. Top 50 Tech Crunch)
2. Be focused (e.g. home related thing for Redbeacon)
3. Make hard decision in valuing and selling your business
V. How do you see failure?
1. Fail fast and early and often (c.f. Paul Graham)
1) Fail consistently every time (B/c with failure you learn something)
VI. Go to Silicon Valley to build or stay in Korea?
1. go global and support multiple languages (e.g. Skype started as global service from day one)
2. know what you’re doing (e.g. non-consumer facing products such as security, technology, infra doesn’t need to be physically in the States)
VII. Where to locate HW and SW offices?
1. be where your customers are
2. learn from Waze- R&D center in Israel but operation offices in the US
Tuesday, October 15, 2013
Some similarities found for front yard design among shops. A trend?
Observation: wooden look front yard design
Solution: get rid of plants and make it open like the cases above perhaps?
I was just passing by Yangjae Station and realized there have been too much empty spaces which could have been utilized for passers-by and the New Bundang-line company.
Lesson: space= opportunity
Saturday, October 12, 2013
Positive: great UI. Under one line restriction, the designer managed to show multiple comments by showing overlapped images
Lesson: to provide a great UX, no need to have a large space
Solution: make products to become viewers' attention by displaying common looking people without distractions; learn from ads made during Steve's reign!
Friday, October 11, 2013
Positive: using Korean alphabets to create beautiful consumer products
Issue: no intuitive way to know how to open rice pack
Solution: follow people's mental models by imitating other common tearing solutions with popular FMCG products
Lesson: we often hear differentiate, differentiate and differentiate your products from others; however, copying the best practices may not necessarily a bad thing
Solution: put some ads or visual stuff to cover so that from afar people can perceive the glass not as a door or path
Solution: display a visual key by adding a territory sign e.g. plastic cup, mug cup, water dispensing area
Lesson: make customers' last journey or touch point of their store visit a pleasant memory by intuitively guiding them with stress-free design
Tuesday, October 8, 2013
I was passing by below buildings the other day and what designers did to their buildings caught my eyes.
Positive: displayed a communication channel to passers-by
Positive: targeted on one thing instead of many: positioned its place for studying people
Solution: color SONY sign to be catchy; put some catch phrase around the building to both improve Sony's image and increase the center's physical presence
Lesson: convert architecture signs to a communication tool to passers-by
Saturday, October 5, 2013
Received below KitKat from a YouTube event and now I finally participated in the new Android's promotional campaign.
Issue: wrong URL, QR code not working, wrong location for both URL and QR code
Solution: use kitkat.co.kr instead; place URL and QR code below "STEP 2"
Issue: too much scroll to get to the bottom of the page
Issue: hard to find country section
Issue: color not too much recognizable
Issue: entry style looks dramatically different from others
Solution: make it look similar to others
[overall] Lesson: make it easy for customers to participate promotional campaigns
[overall] Evaluation: 2/10 (this promotion could have been easier to participate)
Wednesday, October 2, 2013
Just realized that I didn't put my blog on Google Analytics to track down users' behavior to improve the blog and found my old websites. Tried to delete them but couldn't find delete button so youtube'd how-to videos and finally deleted them.
Issue: über hard to find delete an account and view
Solution: make the delete menu as an icon and place the icon next to Account ID or somewhere visible
Lesson: if a function of one's business is too difficult to find or use, people will start youtube or blog about it and that may not be pleasing to the brand
Tuesday, October 1, 2013
Today was my first day co-facilitating a small group in Yongsan Military base. I couldn't pass below designs without recognizing them.
Issue: both a kid with a guardian and cyclist are allowed in the same road
Solution: choose one group or the other
Lesson: there are some group just can't go along with each other
I happened to be recruited as a pallbearer last weekend and here are some observations I made on the way.
Issue: Emergency Room sign doesn't look like urgent
Solution: color it in red
Lesson: when design, going along with people's mental model can bring intuitive understanding
Positive: though the color can be distinctive, You Are Here sign was fairly easy to catch (c.f. many maps I've seen in the past failed in this regard)
Issue: eyes move much in finding information
Solution: place the legend right below of the map
Lesson: like Fitts's Law popularly applied in web design to reduce mouse pointer movement from one sequential action to the next, the Law also needs to be applied in print or sign board to reduce eye movement.
Issue: though the information is sorted by funeral home number, floor info is displayed first; viewers in a rush may spend a couple more seconds to find their place
Solution: make first column as sort-by (e.g. Funeral Home special 1, 3, 5, etc.)
Lesson: in designing a table, try to sort its content by first column or so
Issue: too many repetitive basement texts
Solution: use B1 (basement 1) and B2 only once and sort the table by floor
Lesson: in designing information architecture, consider applying MECE (mutually exclusive and collectively exhaustive) principle
Issue: fourth column title is missing
Solution: simply add one ;)